NATCHITOCHES, LA — July 17, 2025 — Comfort Suites Natchitoches proudly showcased its unique story in a feature video premiered during the Comfort brand session at the 69th Annual Choice Hotels International Convention in Las Vegas, Nevada.
The video gave thousands of attendees an insider’s look at how this Louisiana gem continues to raise the bar in the hospitality industry. It also highlighted the outstanding work of Sharpco Hotels Group, the development and management company behind Comfort Suites Natchitoches.
Centering on the theme “Joy Loves Comfort,” the video celebrates a joyful travel experience, the guest’s sense of belonging, and the unwavering standards that define both Comfort Suites Natchitoches and the Comfort brand as a whole.
“As a company, we take pride in exuding a positive first impression. We are humbled that our Comfort Suites were able to share the story with such a wide audience,” said Jay Sharplin, President of Sharpco Hotels Group.
About Sharpco Hotels Group
Sharpco Hotels Group, a hotel development and management company headquartered in Natchitoches, Louisiana with a mission is to provide the best lodging experience always focusing on three principles: Value, Exceptional Service and Cleanliness. Connecting and creating memories for business or for pleasure is our ultimate commitment to each and every guest.
About Comfort®
The Comfort brand has been trusted by travelers and hotel owners for over 40 years. With more than 2,100 hotels open worldwide, Comfort Inn®, Comfort Inn & Suites®, and Comfort Suites® properties offer guests a sense of belonging so they can unlock the joy of travel. The largest 100% smoke-free hotel brand in North America, Comfort hotels offer spacious rooms, complimentary amenities including a hot, hearty, and healthy breakfast, free Wi-Fi, a business center, and a fitness center and/or swimming pool. For more information, visit www.choicehotels.com/comfort-hotels
