About Us

Our Team

Jerry Sharplin

Jerry Sharplin

Chairman of the Board & General Contractor

In 1982, Jerry Sharplin who was then an industrial contractor in Start, LA, built his first motel, a Best Western in Delhi, LA. Since that time Jerry has developed or participated in the development of more than 15 hotels. Mr. Sharplin also assisted two of his brothers in the development of their properties as well. In his free time Jerry enjoys creating metal artwork in his blacksmith shop and spending time with his grandchildren.

Jay Sharplin

Jay Sharplin

President

Jay Sharplin went to work in the family business learning hotel basics from maintenance and cleaning to customer service. Over the next twenty years Jay ascended up the chain of command to an ownership position. Through the years Jay has built strong relationships with brands, vendors, other hotel operators and most importantly, our guests, allowing Sharpco Hotel Group to evolve with relative ease. In the past, Jay served as President of the Natchitoches Jaycees, three years as Chairman of the Board for the Natchitoches Area CVB and was given the Entrepreneurial Excellence Award by Natchitoches Chamber of Commerce in 2012.

Lauryn Sharplin

Lauryn Sharplin

Director of Sales and Marketing

Lauryn Sharplin began working with Sharpco Hotels in 2004 while earning her degree at Northwestern State University for Hospitality, Management, and Tourism. Upon graduation, Lauryn worked as Front Desk Manager of Holiday Inn Express for 2 years before becoming the Sales Manager for all the Sharpco Natchitoches Properties. Lauryn also went back to school in 2009 and pursued a degree from the Le Cordon Bleu Culinary Baking & Patisserie in Austin, TX. Upon graduation she moved back to Natchitoches and has served as the General Manager of the Comfort Suites Natchitoches since it opened in 2011. In her spare time Lauryn stays involved in various community organizations such as the Les Amies Service Organization, Natchitoches Tourism Commission Board, Natchitoches Chamber of Commerce, Natchitoches Young Professionals, and the American Cancer Society.

Patricia Nicholas

Patricia Nicholas

Operations Manager

Patricia Nicholas has over 45 years of experience in Hospitality Management with 17 of those in the hotel industry. In February 2022, she was appointed as the Operations Manager for Sharpco Hotels Group. Through her years of hotel service, Patricia has gained proven leadershiip expertise in hospitality operations, sales, and staff development, making her a valuable asset to any hotel enterprise. Patricia is a powerful workforce and uses her positive attitude and tireless energy to encourage others to work hard and succeed. In her free time, Patricia enjoys spending time with family and friends, cooking, camping and attending NASCAR races. She also serves as a volunteer firefighter for her local fire district.

Marybeth Smith

Marybeth Smith

Corporate Administrator

Marybeth Smith has an extensive background in leadership roles in various business sectors. She is currently the Corporate Administrator and Human Resources for Sharpco Hotels Group. Prior to joining our company, she worked on the executive team for one of the largest Ophthalmology practices in the state. Her strong work ethic, professionalism, and well-established background in operations, corporate finance, and human resources management makes her a critical part of our success. She is passionate about the work she does and looks forward to successfully contributing
to the hospitality industry. When not at work Marybeth enjoys spending time with her three children, granson, and fur babies. She is an avid softball mom and loves traveling to watch her youngest excel in a sport she loves.

Melissa Buxton

Melissa Buxton

Regional Director of Sales

Melissa serves as the Regional Director of Sales/Marketing. Melissa leads the sales and marketing division for the company by supporting, assisting, training and directing all sales and marketing efforts throughout the company. With more than 18 years of hotel experience in both operations and sales, Melissa brings a vast amount of experience in sales, marketing, training, and leadership in full-service, boutique, select-service and extended-stay portfolios. After gaining experience in all facets of management she quickly moved to corporate leadership positions in sales and marketing with Gulf Coast Hotels, Frontera and Hotel Equities, to name a few. Her experience includes hotel transitions, renovations and openings with over 20 different franchised brands, including Choice, Wyndham, Hilton, IHG and Marriott. When not working, Melissa and her husband enjoy traveling and visiting with their seven children.

Ebony Price

Ebony Price

General Manager, Comfort Suites Natchitoches

Ebony began working for Sharpco Hotels Group in 2007 while attending NSU, where she earned a General Studies degree. Ebony’s hotel experience includes Travel Express Inn, Holiday Inn Express, Holiday Inn, Days Inn and Comfort Suites, where she has been General Manager for the past five years. In her spare time, Ebony enjoys spending time with family, friends and pets. Ebony has volunteered at Hope for Paws and been involved with Natchitoches Young Professionals.
Rachal Sluss

Rachal Sluss

General Manager, Day Inn Natchitoches

Rachal Sluss has been with Sharpco Hotels Group for 12 years. Rachal started at Days Inn Natchitoches in the housekeeping department in 2010. Rachal then moved to the front desk where she eventuality ascended to Front Desk Supervisor. In 2019, Rachal was promoted to the General Manager of Days Inn, a position she currently holds. In her free time, Rachal enjoys traveling.
Sally Halm

Sally Halm

General Manager, Holiday Inn Express Natchitoches

Sally has 46 years in the hotel business, a large majority with Sales & Marketing/ Marriott International throughout the Hawaiian Islands. Sally also worked for an Equestrian Resort in Carmel Valley, CA, and with Fairmont Hotel Corporation in New Orleans and San Francisco. Sally has been married for 48 years, and family consist of two pups. Sally enjoys cutting grass and entertaining guests in her home.

Elaine Sparks

Elaine Sparks

General Manager, Best Western Natchitoches

Elaine began her career in the hospitality industry as a night auditor for Sharpco Hotels in 1992. She worked her way up to General Manager and have managed multiple hotel brands over the last 25 years. In 2019 Elaine came back full circle to Sharpco Hotels Group working in Sales and then became General Manager of the Best Western in Natchitoches. Elaine has been married for 44 years with three children, three grandchildren and three great grandchildren.
Elaine loves spending time with her family whether on the lake, RV camping,traveling or simply sharing a church pew with them all on Sundays.

Brittny Juneau

Brittny Juneau

Sales

Bio Coming Soon

Annette Sharp

Annette Sharp

Administrator, Holiday Inn Alexandria Downtown

Annette earned her Bachelors of Arts in Elementary Education from Northeast Louisiana University. In 2005 she graduated from Northwestern State University with a Masters of Education in Administration and Supervision. She retired after 23 years in education. She started work for Holiday Inn Downtown Alexandria in October of 2021. Her hobbies include traveling, reading, and spending time with family and friends.

Past Hotel Developments

1982

Best Western – Delhi, LA

1984

Comfort Inn – Monroe, LA

1986

Stratford House – Monroe, LA

1987

Comfort Inn – Bastrop, LA

1990

Best Western – Mansfield, LA

1992

Best Western – Natchitoches, LA

1994

Best Western – Pineville, LA

1996

Guest House Inn – Alexandria, LA

1998

Holiday Inn Express – Natchitoches, LA

2007

Holiday Inn Express – Natchitoches, LA
Holiday Inn Express – Alexandria, LA

2009

Days Inn – Natchitoches, LA

2010

Comfort Suites – Natchitoches, LA
Woodlands Inn – Coushatta, LA

2016

Holiday Inn Downtown – Alexandria, LA

2021

Church Street Inn – Natchitoches, LA

Awards

sharpco hotels group

Sharpco Hotels Group, a hotel development and management company headquartered in Natchitoches, Louisiana with a mission is to provide the best lodging experience always focusing on three principles: Value, Exceptional Service and Cleanliness. Connecting and creating memories for business or for pleasure is our ultimate commitment to each and every guest.

Our company is a multi-brand management company with an ability to work within a variety of ownership structures, maximizing the value of the owner’s asset through its expertise in balancing the priorities of its guests, owners and associates. We have extensive experience in repositioning hotels and the development of products to adhere to franchise standards while keeping costs within budgets.

Our services are offered through development consultation, pre-opening services, re-development, operational solutions, construction, strategic marketing, bookkeeping services and property management.

Sharpco Hotels Group
5135 University Parkway Suite 308
Natchitoches, Louisiana 71457
Tel: (318) 352-9198
Sales Office Tel: (318) 352-7532

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